The Thrive Standard

Because hospitality can do better.

Too often, standards in our industry focus on numbers alone — compliance, cost control, profit. The Thrive Standard is different. It’s a framework designed to put people at the centre of hospitality success — your team and your guests.

Attract & Keep Talent

Create workplaces that inspire loyalty. Recruit smarter, retain longer, and reduce the costs of turnover.

Support Wellbeing

Build environments where teams feel cared for, respected, and able to perform at their best.

Elevate Guest Journeys

Deliver experiences that go beyond expectation — leaving guests with stories to share and reasons to return.

Hospitality is changing fast. Rising labour costs, skills shortages, and increasing guest expectations mean the old ways of working no longer hold up. Businesses that thrive will be the ones who invest in people-first culture.

The Thrive Standard provides a clear, practical framework to:

• Reduce recruitment headaches
• Boost retention and performance
• Protect reputation and guest loyalty
• Future-proof your business for growth

The Thrive Standard isn’t just a badge. It’s proof your business is committed to raising the bar in hospitality.

Levels of recognition:

• Bronze – Foundation level, getting the core right
• Silver – Strong progress in people-first practices
• Gold – Leading excellence, a benchmark for the industry

We don’t just hand over a framework and walk away. We work with you to:

• Review your current culture and practices
• Support you in meeting (and surpassing) the standard
• Celebrate your success with recognition you can proudly share

Happier teams.

Stronger retention.

Memorable guest experiences.

And a business that doesn’t just survive — it thrives.

We’ll guide you step by step to build a people-first culture that your team and guests will love.

Here’s how to get started:

• Book a Discovery Call – let’s explore how Thrive fits your business.
• Email us at hello@oliveandoakhospitality.com

Together, we’ll help your hospitality business thrive.